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Jonathan
Torres-Herrera

“Crafting Code & Building Dreams: A Journey from Workshop Mastery to Digital Dominance.”

#1 – Email Template

EMAIL CAMPAIGNS & LANDING PAGES

Here is an example of an email template I created for the tech company VMware for their Q1 2022 email campaign. Click below to check it out.

#1 – Project: Scriptel

Decision making app

This particular project was a bit personal, as I created this for a previous employer that needed assistance with how their telemarketing team made disposition decisions. They were adamant that their agents did not status their calls based on their personal criteria but rather on built-in logic. They also did not have a budget to acquire a plug-and-play service.

DRIVERBACK.com

Website

Over the last year, I have helped with the redesign and overall execution of the website relaunch. Driverback is an online store that provides impact-drill enthusiasts with a patented bit solution.

JONATHANTH.com

Website

I’m sure it won’t be a surprise to anyone, however, I too designed and developed my own site. After all, it would be the best way to demonstrate my frontend skills I’ve been working on, and what better way than to showcase them for my own site.

Datally.io

Website

Creating a dashboard to serve the lead generation community has been a passion of mine since I was introduced to the business a few years ago. Data is everything when generating any kind of lead, however, how you store it and query it has a big impact on the quality of the end product. Datally.io hopes to help solve that.

Activate

Apr 2022 – Present

DevOps, Solutions Engineer

Provides content-powered demand-generation and marketing services for technology marketers, and develops insightful buyer personas, creates multi-platform content to engage prospects at every stage of the decision-making process.

  • • Develop and maintain relationships with key strategic partners; build trust through your deep technical expertise in their platforms and customer needs.
  • • Be an expert on partner offerings and technical capabilities; partner with sales teams to recommend and up-sell partner solutions and deploy or advance successful customer integrations.
  • • Develop integration guides and best practices to accelerate API adoption, improve time-to-revenue and deliver a great customer experience.
  • • Maintain subject matter expertise on marketing technology and API trends.
  • • Design, develop, and deploy custom solutions for internal team members.

DRIVERBACK

May 2021 – Apr 2022

Marketing, Media Director

An online impact drill company focusing on bringing a patented lanyard system to the hand tool market.

• Design, build, and deploy new features or updates for the website (WordPress and Wix).
• Edit videos and image assets using Adobe Creative Cloud (Premiere Pro, Photoshop, Illustrator, and After Effects).
• Design and coordinate email campaigns from start to finish (delivery).
• Manage all social media platforms, including answering DMs and uploading assets.

Slashdot media

September 2017 – August 2020

Marketing, Sr. Director

Has a notable presence in the B2B Lead Generation sector, servicing clients like Dell, IBM, and Zoom.

• Developed, managed, and expanded the telemarketing department from 5 to 30+ remote employees.
• Researched and analyzed global and U.S. lead generation market trends and strategies to assist client acquisition.
• Coordinated plans between upper and middle management to develop, market, and deploy new product projects.
• Increased product sales by 50% through the reformation of aged systems and processes.

Summit Horizon Solutions

June 2014 – July 2021

Operations, Managing Partner

A company dedicated to servicing the needs of companies that outsourced their telemarketing division.

• Supported the high-level oversight of the entire operations for over 100 employees.
• Developed an internal proprietary system to help hire and manage remote staff for clients.
• Increased revenue margins by over 150% by implementing various lead funnel systems.
• Coordinated the international launch for the Mexico headquarters.

TECHNOLOGY I WORK WITH

What can I do?

MY SKILL Highlights

DEVELOPMENT

ASSET CREATION

LEAD GENERATION

EXPERIENCE MEETS EXPERTISE

Traversing the spectrum from hands-on craftsmanship in the blue-collar realm to the strategic intricacies of white-collar entrepreneurship, my journey is a testament to adaptability and ambition. With a foundation rooted in low-voltage expertise—spanning Cable TV, Internet/Network, and Telecommunications—I’ve also mastered the art of sculpting businesses from mere ideas to operational realities.

Simply put, whether it’s wielding tools or drafting strategies, I thrive in both worlds with equal finesse.

WHAT HAVE I DONE.

MY EXPERIENCE

TEAMS

OPERATIONS

RESOURCES

A Little About Me

Navigating life’s challenges with unwavering determination and a penchant for continuous growth, I’m a devoted family man, passionate hobbyist, and an ever-evolving software developer.

Family lies at the heart of my journey. Striving to be a pillar of strength for my children and a supportive partner to my wife, I cherish the moments we spend together. While my circle of friends is small, the depth of these relationships is profound, and I’m immensely grateful for each one.

Outside the realm of work and family, my passions are diverse. I’m an avid power-lifter, dedicating intense months to the sport before life’s responsibilities beckon. The world of podcasting and YouTube fascinates me, offering a platform to discuss and dissect contemporary issues. Conversations that ignite passion, even those edged with disagreement, are moments I treasure. The dream of self-sufficiency has led my wife and I down the path of gardening, as we humorously label ourselves “aspiring homesteaders”, nurturing the hope of cultivating our own land someday.

Image

Professionally, my journey has been marked with adventure and resilience. In 2013, I ventured into entrepreneurship, a thrilling ride that took me across borders and opened doors to unexpected experiences. Though the pandemic of 2020 brought unforeseen challenges to my venture, it also paved the way for a new career direction. What began as a necessity—diving into frontend development for my business—has now blossomed into a fervent pursuit. I’m on the path to mastering the intricacies of software development, with aspirations to become a proficient full-stack developer. To further this goal, I’ve rekindled my academic ambitions, currently pursuing a degree in Computer Science.

In every chapter of my life, I’ve embraced change, sought knowledge, and valued connections. I’m excited to see where this next phase takes me and how I can contribute to the evolving world of technology.

Want to chat?

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Unless you’re a bot or spammer.